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<p>At <a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a>, material innovation is at the heart of everything we do. Our latest development with <a data-mce-href="https://www.rsmwatchstrap.com/" href="https://www.rsmwatchstrap.com/">RSM Watch Straps</a> is a testament to how research, development, and craftsmanship can transform an intricate, delicate material into a durable and refined watch strap.</p><p>The journey began with a unique silk fabric, woven in the UK by an artisan silk weaver. While silk is known for its luxurious texture and visual depth, turning it into a functional watch strap requires extensive R&amp;D. The challenge was not only to preserve the elegance of the material but also to reinforce it, ensuring it could withstand daily wear while maintaining flexibility and comfort. Through meticulous testing and refinement, we developed a multi-layer construction that enhances both strength and longevity without compromising the aesthetic integrity of the woven silk.</p><figure id="figure-9xtaa22ps7m8ib4dao"><img id="9xtaa22ps7m8ib4dao" src="https://cdn.durable.co/blocks/32dT0jcyb3oGCuzG3iksxFWZe922Ad1Zp3QmhlXbvdPjU7RLmD6bNYuNX5hDCD8G.jpg" alt="silk weaving manufacturing" title="silk weaving manufacturing" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/32dT0jcyb3oGCuzG3iksxFWZe922Ad1Zp3QmhlXbvdPjU7RLmD6bNYuNX5hDCD8G.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>To complement this innovation, we lined the strap with Zermatt leather, a material renowned for its softness, water resistance, and hypoallergenic properties. This combination of traditional craftsmanship and modern engineering results in a watch strap that is as comfortable as it is striking. Every detail, from reinforced stitching to precision edge finishing, was carefully considered to create a truly bespoke piece that balances durability with sophistication.</p><p>This project represents more than just a new strap, it is the result of continuous exploration into new materials and techniques. By pushing the boundaries of what is possible, we are redefining how traditional fabrics can be integrated into high-end watch accessories. Through our partnership with <a data-mce-href="https://www.instagram.com/rsmwatchstrap/" href="https://www.instagram.com/rsmwatchstrap/">RSM Watch Straps</a>, we have created something that is not just visually unique but built to stand the test of time.</p><figure id="figure-s8r67q9xxm8ib4zbs"><img id="s8r67q9xxm8ib4zbs" src="https://cdn.durable.co/blocks/11FwJT5XYyI1r8n8PJETcqdbqpU1EXE3MyslKlvsYcfS5jj6TdGynuLDzbrjATAt.jpg" alt="silk weaving to become watch straps" title="silk weaving to become watch straps" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/11FwJT5XYyI1r8n8PJETcqdbqpU1EXE3MyslKlvsYcfS5jj6TdGynuLDzbrjATAt.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>The straps are now in their final development stages and are planned for a global launch in early Q2, bringing our innovative approach to watch accessories to a wider audience.</p>

Adiantes x RSM Watch Straps: A New Chapter in Watch Strap Innovation

<p><a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a> extends its heartfelt congratulations to <a data-mce-href="https://kimonoreborntokyo.com/" href="https://kimonoreborntokyo.com/">Kimono Reborn Tokyo</a> and its subsidiary brands (<a data-mce-href="https://tokyokimonoshoes.com/" href="https://tokyokimonoshoes.com/">Tokyo Kimono Shoes</a> and Kimono Reborn Universe) on the successful launch of their third store in Japan. The new store, located in <a data-mce-href="https://www.narita-airport.jp/en/shop/shop-search/t2mn04_kimonoreborntokyo/" href="https://www.narita-airport.jp/en/shop/shop-search/t2mn04_kimonoreborntokyo/" data-mce-selected="inline-boundary">Narita Airport, Terminal 2</a>, is a significant milestone, providing an ideal setting to showcase the brand’s unique fusion of heritage, sustainability, and innovation to a global audience.</p><figure id="figure-38fzhjys3gm7r7ui7l" class=""><img id="38fzhjys3gm7r7ui7l" src="https://cdn.durable.co/blocks/30vVY5AkIW1dqsHTUwlmhdzaJH2F7EC9REVDGjZSMVSXJDR3GRTQjxrmzhWtwj3B.jpg" alt="Kimono Reborn Tokyo Narita Airport Store Terminal 2" title="Kimono Reborn Tokyo Narita Airport Store Terminal 2" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30vVY5AkIW1dqsHTUwlmhdzaJH2F7EC9REVDGjZSMVSXJDR3GRTQjxrmzhWtwj3B.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"></figure><h2>About Kimono Reborn Tokyo</h2><p>Kimono Reborn Tokyo is a visionary brand dedicated to repurposing traditional Japanese kimono fabric into modern, functional products. By sourcing authentic vintage kimono textiles, materials that would otherwise be discarded, the brand ensures that these exquisite fabrics find new life in products such as shoes, totes, backpacks, and apparel. Their commitment to a circular economy and sustainable craftsmanship allows them to preserve the cultural significance of kimonos while reducing textile waste.</p><p>Through its innovative approach, Kimono Reborn Tokyo blends Japanese heritage with contemporary design, ensuring that every piece tells a story of tradition, renewal, and sustainability. Their work not only honors the past but also pioneers a more environmentally responsible future for fashion and accessories.</p><figure id="figure-nftdkawd7nm7r7um58"><img id="nftdkawd7nm7r7um58" src="https://cdn.durable.co/blocks/20CbzLkHunOwDreTnJtdeUVvRpdKK6cfnFvNJVDDFspTByMkVklRaUWdrwHmXXBC.jpg" alt="Kimono Reborn Tokyo Narita Aiport Store Product showcase" title="Kimono Reborn Tokyo Narita Aiport Store Product showcase" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/20CbzLkHunOwDreTnJtdeUVvRpdKK6cfnFvNJVDDFspTByMkVklRaUWdrwHmXXBC.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>A Perfect Location to Share Kimono Reborn Tokyo’s Mission</h3><p>As a brand committed to repurposing traditional kimono fabric into contemporary products, Kimono Reborn Tokyo continues to redefine sustainable fashion. The Narita Airport store offers international travelers a glimpse into Japan’s rich textile heritage, transformed into functional and stylish accessories. This expansion not only reinforces the brand’s presence but also highlights its dedication to driving a circular economy and reducing textile waste.</p><figure id="figure-r2fl8ajlqem7r7xs04"><img id="r2fl8ajlqem7r7xs04" src="https://cdn.durable.co/blocks/38NdzH1W9iK9wpbpjAjqoG4iePrmfpt3ly1ttcTv0vtBM3YN8juI5TOpqxD3cR0S.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/38NdzH1W9iK9wpbpjAjqoG4iePrmfpt3ly1ttcTv0vtBM3YN8juI5TOpqxD3cR0S.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"></figure><h3>Adiantes is Honored to Be Part of This Journey</h3><p>As a proud production partner, Adiantes is honored to collaborate with Kimono Reborn Tokyo in bringing their upcycled kimono fabric products to life. Our shared commitment to sustainability, material innovation, and responsible production has been instrumental in developing unique and high-quality products for this growing brand.</p><p>Adiantes is excited to continue working closely with Kimono Reborn Tokyo, supporting their expansion and developing innovative retail solutions that further their sustainability mission. We deeply appreciate the trust and collaboration that has shaped this partnership and look forward to many more milestones together.</p><p>Here’s to the success of Kimono Reborn Tokyo’s new store at Narita Airport and to a future of sustainable innovation!</p><figure id="figure-sotqsv55plm7r7z5az"><img id="sotqsv55plm7r7z5az" src="https://cdn.durable.co/blocks/cNMAe4bAudBBkgeQgUnDfuHiC1VsrEaPt5MTGR8DmRUbVfK50HVOcjG34xeOw7Sb.jpg" alt="Kimono Reborn Tokyo Narita Airport Store in Terminal 2" title="Kimono Reborn Tokyo Narita Airport Store in Terminal 2" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/cNMAe4bAudBBkgeQgUnDfuHiC1VsrEaPt5MTGR8DmRUbVfK50HVOcjG34xeOw7Sb.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"></figure><figure id="figure-qgpwomkpvdm7r7utmy" class=""><img id="qgpwomkpvdm7r7utmy" src="https://cdn.durable.co/blocks/eVnUzjYrmfPSGK7VfSEWcuGDs97fGQtQL5m4B0IlHFRagZq9lZgD0xd3Xtf9Vzwl.jpg" alt="Sho san founder of Kimono Reborn Tokyo and Tintin from Adiantes" title="Sho san founder of Kimono Reborn Tokyo and Tintin from Adiantes" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eVnUzjYrmfPSGK7VfSEWcuGDs97fGQtQL5m4B0IlHFRagZq9lZgD0xd3Xtf9Vzwl.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Congratulations to Kimono Reborn Tokyo on Their Third Store Opening at Narita Airport!

<p>In the previous article we briefly touched upon “catalog” production—and the implications that it might have on brand identity and also on working standards. I think that most brands, regardless of size, want to offer a product, including its auxiliary parts, that has a clear brand identity. In the case of micro brands, there is a financial limitation on how “custom” you can make something. It’s similar with the concept of sustainability. It’s easy to promote, but harder to follow through, as we have seen with brands being exposed in Europe for workers and wage-related issues. From a financial point of view, how can brands commercialize sustainability?&nbsp;</p><p>Although at a slow pace, we have seen that post-COVID, the watch industry will continue to move beyond catalog-based offerings to embrace customization and strategic partnerships that are visible and transparent for the end consumer. For manufacturers like us, this shift requires a different approach that can accommodate bespoke production, ethical practices, and long-term collaboration at multiple volume levels.</p><p>Read Part I of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw" href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw">Timeworld</a><br>Read Part II of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF" href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF">Timeworld</a><br>Read Part III of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=YrppCAzuEHDcOhIQuMta" href="https://timeworld.app/share.php?type=article&amp;a=YrppCAzuEHDcOhIQuMta">Timeworld</a></p><h2>The Challenges of Customization</h2><p>In many of the discussions we have with brands or accessory sellers, it often starts with questions about MOQ, often without a final product in mind. While these are important topics, I often ask questions about the “end game.”. What’s the purpose of the product? What’s the identity of the brand? What do we want to achieve with it?</p><p>Volumes and MOQs are still important in order to accommodate brands on different stages of their journey. But rather than prioritizing a standard MOQ, we would rather collaborate with clients to build scalable production solutions that allow smaller brands to access a certain level of customized manufacturing and grow long term. This further promotes stability in production schedules and supports the livelihoods of its workforce.</p><p>Moreover, how do we go away from “catalogue”-based production? Customization does allow brands to develop products that more easily match their identity, but it is not without its own set of challenges. For example, watch straps are a product that can very easily grow your SKU count exponentially. 3 lengths, 3 lug widths, and 3 colors, plus adding fabric and leather, and already we can generate 54 different combinations. A custom design for each customer is not viable in terms of developing tooling for production.</p><p>What our industry is developing more in-depth is a semi-standardized “catalogue.”. Where the core frame of a product is not only developed but has tooling that can be shared and still has enough flexibility in design to be differentiated on the market. For this concept to work, the relationship between brand and manufacturing needs to transition from a transactional-based relationship to a strategic partnership.&nbsp;</p><figure id="figure-1121vlgshm7ibyn7e"><img id="1121vlgshm7ibyn7e" src="https://cdn.durable.co/blocks/2W6fqoShRTvQBJ8rzgnxn1JGH5cs7sUoWNV812a3PE5iANmPJap3SweNypsjHNZh.jpg" alt="Monchard watch travel case manufactured by Adiantes" title="Monchard watch travel case manufactured by Adiantes" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2W6fqoShRTvQBJ8rzgnxn1JGH5cs7sUoWNV812a3PE5iANmPJap3SweNypsjHNZh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>The Rise of Strategic Partnerships</h3><p>As the industry evolves, I think we will see brands that are seeking more collaborative relationships with manufacturers. Traditional transactional models are giving way to partnerships built on mutual innovation and shared values. For manufacturers like ourselves, this means going beyond simply producing goods and becoming a partner in solving design, technical, and sustainability challenges.</p><p>In the first article we talked about local product and local material sourcing. With strategic partnerships, material innovation and localized development are key. Taking leather as an example, we have jointly developed with key local tanneries certain types of leather that not only match the requirements of watch accessories but also are able to take into account multiple different volume levels and customers. Both semi-standardized designs and material innovations are supporting the opportunity to offer customization for clients in different points in their watchmaking journey.&nbsp;</p><figure id="figure-vxx5f8ddwrm7ibzdfs"><img id="vxx5f8ddwrm7ibzdfs" src="https://cdn.durable.co/blocks/19Idkx3Ox83AsbyO2opf7EA829MZdWsBdyzPRqk4xZln4NiaIe8SpyNijDfsdlv1.jpg" alt="Adiantes prototype for a watch retail packaging" title="Adiantes prototype for a watch retail packaging" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 95%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="95%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19Idkx3Ox83AsbyO2opf7EA829MZdWsBdyzPRqk4xZln4NiaIe8SpyNijDfsdlv1.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 95%;"></figure><h3>Shifting Trends in the Watch Accessory Market</h3><p>Consumer expectations are changing rapidly, reshaping the priorities of the industry. Transparency is becoming a key differentiator, as customers increasingly demand insights into a product’s supply chain, from the materials used to the labor practices behind its creation. Sustainability has moved from being a desirable feature to a baseline expectation, and brands and manufacturers that embrace these practices in their operations are positioned to stand out.</p><p>The rise of microbrands has also contributed to this manufacturing shift. These smaller players are generally more agile when it comes to decisions and push the development times faster, resulting in a more efficient go-to-market strategy.</p>

Beyond the Catalog: Customization and Strategic Partnerships

<p>Post COVID has been an interesting time to review the watch industry from a manufacturing point of view. There have been multiple supply chain challenges and manufacturing transparency. During the last couple of months, we have seen multiple reports on labor challenges that have been the result of cost pressures, supply chain transparency issues, and low minimum order quantities that have driven unstable workforce retention and working standards. It’s a complex topic that drives both demand for ethical and sustainable production but also pressures on cost reduction and low volumes.</p><p>Let’s dive into the hidden costs and labor challenges of production and explore what we have seen as trends and changes in terms of geopolitical standpoints, trade agreements, and how it is shifting manufacturing hubs and highlighting the importance of transparency. Especially by ensuring ethical and fair labor practices.</p><ul><li><em>Read Part I of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw" href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw">Timeworld</a></em></li><li><em>Read Part II of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF" href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF">Timeworld</a></em></li></ul><h2>Labor Challenges and Supply Chain Transparency</h2><p>Recent investigations into labor practices in the luxury sector have revealed troubling conditions, even for some of the world’s most prestigious brands. Reports exposing multiple high-end European brands highlight how cost pressures have led to unethical labor practices among contractors in Europe​​. What we have seen is below-minimum wages, lack of employment benefits, and exploitative conditions for migrant workers that lean towards modern slavery. Consumers have realized that European-made labels do not automatically constitute fair working standards and living.</p><p>One of the main challenges is the lack of true due diligence in the supply chain. Often the relationship between brand and manufacturing is purely a transactional one. The lack of strategic partnership or development often results in the bare minimum being done in order to “pass’ a tick box exercise. As seen in recent exposure of European production, it highlights that the emphasis on cost-saving measures often overrides the commitment to fair labor practices regardless of where the country of origin is.</p><p>Transparency is key to addressing these challenges. Global initiatives like the <a data-mce-href="https://unglobalcompact.org/" href="https://unglobalcompact.org/">UN Global Compact</a> and its <a data-mce-href="https://forwardfaster.unglobalcompact.org/home" href="https://forwardfaster.unglobalcompact.org/home">Forward Faster program</a> emphasize the need for brands to adopt fair living wages, fair treatment of workers, and robust due diligence frameworks​. However, it will only be true change by setting measurable targets and transparently communicating progress.&nbsp;</p><figure id="figure-wnd12ukgcum7b4nmyq"><img id="wnd12ukgcum7b4nmyq" src="https://cdn.durable.co/blocks/9SWC9xdF1pbV2neMAy1V1w4w7M1qPnj5vrnkcMvjLoBw0xYc9TprCCByFfId71HH.jpg" alt="Sewing station at Adiantes factory located in Thailand" title="Sewing station at Adiantes factory located in Thailand" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/9SWC9xdF1pbV2neMAy1V1w4w7M1qPnj5vrnkcMvjLoBw0xYc9TprCCByFfId71HH.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>The Role of Trade Agreements in Manufacturing – Changes in The Industry</h3><p>The challenges of having ethical and sustainable production are not limited to Europe, since Asia, with its low-cost environment, has also resulted in challenges when it comes to fair living and ethical production. However, what we have seen during the recent years is that certain geopolitical tensions and the ongoing push on trade policies and free trade agreements have caused significant changes to our manufacturing industry. One notable example is the transition of production from China to Thailand, which is driven by development made with the Japan-Thailand Economic Partnership Agreement (<a data-mce-href="https://www.mofa.go.jp/region/asia-paci/thailand/epa0704/index.html" href="https://www.mofa.go.jp/region/asia-paci/thailand/epa0704/index.html" data-mce-selected="inline-boundary">JTEPA</a>).&nbsp;</p><p>Under JTEPA, we can export certain products duty-free to Japan, such as leather watch straps. In contrast, Chinese exporters face applied tariffs of up to 8%. This pushes Thailand into becoming an attractive alternative for production for brands that want to hedge their supply chain manufacturing risks. The lack of Chinese New Year also constitutes a steady production throughout the year.</p><h3>The True Cost of Low MOQs</h3><p>Minimum Order Quantities (MOQ) have long been a challenge in the manufacturing industry. While low MOQs are appealing to microbrands and emerging businesses, they do create challenges for us, particularly in maintaining stable work volumes and labor retention. For workers, irregular production schedules often lead to unstable employment, leaving them without long-term financial security. Brands that focus solely on minimizing MOQs risk perpetuating this instability, undermining the social sustainability of their supply chains.</p><p>This is one of the main reasons for the “catalogue” production that is prevalent in China, where low MOQ production runs per customer are absorbed by selling the same product to multiple customers. While effective from a manufacturing standpoint, it does not often resonate with the brand identity.</p><figure id="figure-9yovnz4snnm7b4pdxz"><img id="9yovnz4snnm7b4pdxz" src="https://media.gettyimages.com/id/513533600/photo/footwear-industry.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=_ivCLiWxL-ce5F9l5ZUyRfUVi-zTHnKwW1lfUg-hx98=" alt="stitching mark on leather" title="stitching mark on leather" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/513533600/photo/footwear-industry.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=_ivCLiWxL-ce5F9l5ZUyRfUVi-zTHnKwW1lfUg-hx98=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>The Path Forward</h3><p>What we have seen during 2024 is that consumer awareness is growing when it comes to ethical production, regardless of the origin. For brands that are proactive instead of being reactive, they are already developing a strong relationship with their suppliers that not only creates a viable product but also considers the advantages that existing and future trade policies have established. Initiatives like JTEPA, coupled with global sustainability frameworks such as the UN’s Forward Faster agenda, provide a roadmap for achieving this transformation.</p>

The Hidden Costs of Luxury: Labor Challenges in the Watch Accessory Industry

<p><a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a> is proud to announce a strategic partnership with <a data-mce-href="https://kimonoreborntokyo.com/" href="https://kimonoreborntokyo.com/">Kimono Reborn Tokyo</a>, launching a production initiative focused on creating innovative, upcycled products from kimono fabric scraps. This collaboration aims to further sustainability efforts by repurposing discarded materials into functional and unique products, reinforcing both brands' commitment to a circular economy.</p><figure id="figure-0xl6omwhvxm6ybplkd"><img id="0xl6omwhvxm6ybplkd" src="https://cdn.durable.co/blocks/12KAh9Os8b1bZuK4ikD7DolsU13pwMWzcNzb6FJL3KqgLLtlF0Wa4IbzDx0fkB54.jpg" alt="Kimono fabric scraps to be used in production" title="Kimono fabric scraps to be used in production" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/12KAh9Os8b1bZuK4ikD7DolsU13pwMWzcNzb6FJL3KqgLLtlF0Wa4IbzDx0fkB54.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Who is Kimono Reborn Tokyo?</h2><p><a data-mce-href="https://tokyokimonoshoes.com/" href="https://tokyokimonoshoes.com/">Kimono Reborn Tokyo</a> is a Japan-based brand dedicated to giving new life to traditional kimono fabrics. By sourcing secondhand materials, the company prevents high-quality textiles from being discarded or sent to landfills. Instead, they are transformed into contemporary products such as <a data-mce-href="https://www.instagram.com/tokyokimonoshoes/" href="https://www.instagram.com/tokyokimonoshoes/">shoes</a>, backpacks, <a data-mce-href="https://www.instagram.com/kimonoreborntokyo/" href="https://www.instagram.com/kimonoreborntokyo/">totes</a>, and shirts. This approach not only preserves cultural heritage but also aligns with the principles of sustainability and waste reduction.</p><h3>Why Kimono Reborn Tokyo Chose Adiantes</h3><p>Kimono Reborn Tokyo and Adiantes share a common goal: eliminating waste and maximizing material utilization. Each product made in Japan results in fabric scraps that, until now, remained unused. The partnership between the two companies is centered on upcycling these materials and integrating them into new product lines, ensuring that every piece of fabric is fully utilized.</p><p><strong>Adiantes was the ideal production partner due to its:</strong></p><p>✔ In-house R&amp;D and Production Capabilities – Allowing for efficient material innovation and product development.</p><p>✔ Commitment to a Circular Economy – Aligning with Kimono Reborn Tokyo’s mission to promote sustainability through upcycling.</p><p>✔ Strategic Manufacturing &amp; Supply Chain Management – Creating a seamless production and logistics process between Japan and Thailand through dedicated free trade agreements.</p><figure id="figure-8v0goiklzqm6ybiz3y"><img id="8v0goiklzqm6ybiz3y" src="https://media.gettyimages.com/id/538914873/photo/tenogui-multipurpose-cloth.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Ede6z_h6gc2279TrCy2IrCNw53Dc5sTEFNKolq9XK78=" alt="Kimono multipurpose fabric" title="Kimono multipurpose fabric" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/538914873/photo/tenogui-multipurpose-cloth.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Ede6z_h6gc2279TrCy2IrCNw53Dc5sTEFNKolq9XK78=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>Introducing Kimono Reborn Universe</h3><p>Under this partnership, Kimono Reborn Universe is launched, a dedicated brand focusing on fully using the upcycled scrap material that is leftover from the Japanese production. This initiative strengthens the manufacturing and supply chain relationship between our companies in Japan and Thailand, driving a new wave of sustainable fashion and accessories.</p><p>Production has already begun in key product categories, with the first collection expected to launch within Q1. By integrating upcycled scrap materials into new designs, Adiantes and Kimono Reborn Universe are setting a benchmark for sustainable innovation in the fashion and accessories industry.</p><figure id="figure-kddtlgqwgmm6ybqey9"><img id="kddtlgqwgmm6ybqey9" src="https://cdn.durable.co/blocks/37xSKCycG9el9ZUuzJ5v92DuFo1LppSJMwCmgPBPzs8te4sXDBgDh2DyNKfY1fQI.jpg" alt="Products from Kimono Reborn Tokyo store in Asakusa, Tokyo" title="Products from Kimono Reborn Tokyo store in Asakusa, Tokyo" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 80%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="80%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/37xSKCycG9el9ZUuzJ5v92DuFo1LppSJMwCmgPBPzs8te4sXDBgDh2DyNKfY1fQI.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 80%;"></figure><h3>Looking Ahead: A Long-Term Commitment to Sustainability</h3><p>Adiantes deeply values its collaboration with Kimono Reborn Universe and appreciates the trust placed in our expertise. We look forward to strengthening this partnership and driving long-term strategies to develop sustainable, upcycled material solutions that redefine the future of fashion.</p><p>Stay tuned for more updates as we continue to drive meaningful and transparent actions in material innovation and in circular economy initiatives.</p><figure id="figure-4391n10w96m78afi93"><iframe id="4391n10w96m78afi93" src="https://www.youtube.com/embed/LHVi02pSwo0" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9" allow="autoplay; encrypted-media" allowFullScreen="" data-url="https://youtu.be/LHVi02pSwo0?feature=shared" data-corners="default" data-fullWidth="false"></iframe></figure>

Adiantes & Kimono Reborn Tokyo Partner to Drive Innovation & Production With Upcycled Kimono Scrap

<p>I would argue that most of us associate the watch industry with timeless craftsmanship, precision, and luxury. While the emergence of independent and micro brands is driving positive change in terms of value, innovation, and design, overall, the industry is still quite slow to adapt to changes. The fact that the industry is tightly woven with a highly complex supply chain that manages environmental challenges, ethical production, and fair living wages further reduces the speed and adaptability of the industry.</p><p>We are part of this supply chain as an accessories manufacturer and have been given the opportunity to share our insights into trends, challenges, and opportunities in the watch industry, specifically on the manufacturing side. We will cover multiple different topics in a coming article series that is also posted on <a data-mce-href="https://timeworld.io/" href="https://timeworld.io/">TimeWorld IO</a>.&nbsp;</p><p>Read Part I of the article series here: <strong><a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw" href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw">Timeworld</a></strong></p><figure id="figure-ub1qlan136m72m73n1"><img id="ub1qlan136m72m73n1" src="https://media.gettyimages.com/id/1368326832/photo/stitching-mark-on-leather.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=yCaUHIyFDqOf0QWKIE6Zwe8hq75iUv2-XoQDra4s4EQ=" alt="stitching mark on leather" title="stitching mark on leather" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1368326832/photo/stitching-mark-on-leather.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=yCaUHIyFDqOf0QWKIE6Zwe8hq75iUv2-XoQDra4s4EQ=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>During the last decade, sustainability has been a buzzword for our clients in the industry. Something that many stakeholders want to promote but is often not fully integrated into their supply chain. Change, especially change in sustainability, comes with substantial changes in how we need to deal and work with external stakeholders. Sustainability does not stop at the production site, but ties into the overall supply chain network with raw material suppliers, logistics, direct- and indirect production etc.</p><p>The most traditional clients are embracing sustainability to a certain degree to align with internal and international sustainability goals. Most of them goes the “comfortable” route via the <a data-mce-href="https://unglobalcompact.org/" href="https://unglobalcompact.org/">UNGC</a> or sustainability certifications such as <a data-mce-href="https://www.bcorporation.net/en-us/" href="https://www.bcorporation.net/en-us/">B-Corp</a> and <a data-mce-href="https://www.oeko-tex.com/en/" href="https://www.oeko-tex.com/en/">OEKOTEX</a>. While these help to set the right framework for analysis and change, it also stops there. One of the main reasons why it stops there is the question of; how do you commercialize sustainability?&nbsp;</p><p>Post-covid, we have focused a lot on how to commercialize sustainability. One thing that has been growing and will continue during 2025-2026 is the joint work of material innovation. As consumer and brand demand for sustainable and ethical products grows, it is up to us as a manufacturing partner to identify and evaluate material solutions that are viable in the supply chain, both commercially and quality wise.&nbsp;</p><p>Two areas that we have identified as future areas of material advancement are bio-based and upcycled options.</p><figure id="figure-13pr03mzgm72mbum5"><img id="13pr03mzgm72mbum5" src="https://cdn.durable.co/blocks/27WGIUKDVMn37bF969ZWoEDAABEptkrbqlILSnXTjonCymWXrwMu8qaQn9KaBVTe.jpg" alt="Quality control check of leather hides" title="Quality control check of leather hides" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/27WGIUKDVMn37bF969ZWoEDAABEptkrbqlILSnXTjonCymWXrwMu8qaQn9KaBVTe.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Bio-Based Innovations: Are we moving away from PU?</h2><p>Bio-based materials are rapidly becoming the cornerstone of sustainable manufacturing, especially as an alternative, but not replacement, to genuine leather. Historically, in the manufacturing setting, polyurethane (PU) was often used as an alternative to genuine leather. However, due to long-term quality issues and chemical usage, we see that PU-based products are being phased out and replaced by new bio-based materials.</p><p>The last five years have seen a multitude of different bio-based materials becoming available on the market that are derived from production waste such as fruit, vegetables, and cellulose. A majority of these materials also use PU as a top coat, a synthetic coating frequently applied to faux leather and biomaterial to enhance durability and texture.</p><p>While the PU used is generally in the range of 5-10%, it poses significant environmental risks, including the release of harmful volatile organic compounds (VOCs) during production and the inability to biodegrade, which leads to long-term pollution. While bio-degradable PU is being developed and commercialized, there are other viable options that do not use PU as a topcoat. Another thing to take into consideration is the origin of the bio-based material. While the material itself could be sustainable, it counteracts itself if the manufacturer has to import the material from abroad. So when searching for material innovation, it’s also worth investing in and researching what is available locally.&nbsp;</p><p>Since our manufacturing plant is based in Thailand, we do a lot of collaboration with local stakeholders when it comes to material innovation. One prevalent material innovation is “pineapple leather that has been developed by a local tannery as an alternative to genuine leather. This is made via a recycled cotton-pineapple fiber blend that does not use PU. It is not only sustainable and locally sourced but also practical for industrial applications where genuine leather is traditionally used.</p><figure id="figure-2cu6hk2fcqm72md0fs" class=""><img id="2cu6hk2fcqm72md0fs" src="https://cdn.durable.co/blocks/1eleQTzDSPQXoLXHaV7V1Vzkw79oVo1EsI8jH9HdRKuQpWwd3mrkPRuMiYl16e0A.jpg" alt="Leather hanging on racks in a warehouse" title="Leather hanging on racks in a warehouse" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1eleQTzDSPQXoLXHaV7V1Vzkw79oVo1EsI8jH9HdRKuQpWwd3mrkPRuMiYl16e0A.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>However, challenges remain in scaling such innovations. While materials like the cotton-pineapple fiber blend are still in the early stages of commercialization, their potential is immense. Local material sourcing with local production is something that we see is becoming a pivotal change in the manufacturing market.</p><h2>Upcycled Materials: repurpose and add value to existing materials</h2><p>Another notable innovation in commercializing sustainability is the use of upcycled materials. One notable example is a Swiss watch brand that uses wild boar leather for their straps. This leather comes from annual culling in Europe and historically would have been discarded and destroyed due to scratches and blemishes on the skin. This activity further promotes locally sourced material with local production.</p><p>One of the strategic partnerships that we have implemented is with a Japanese brand that purchases vintage kimonos at auction. Japan, the production of kimonos generates substantial fabric waste due to being discarded and left at landfills on an annual basis. This waste not only impacts the environment but also represents a lost opportunity for creative reuse. These kimonos, often over 20 or 30 years old, are deconstructed and repurposed into new products. Each product is a unique piece, carrying the history, craftsmanship, and vibrant designs of the original kimono fabric.</p><figure id="figure-at7br3ca2nm72mg3ph" class=""><img id="at7br3ca2nm72mg3ph" src="https://cdn.durable.co/blocks/04MP88GcyXzRd1ZrnSMdEIj4taB9f1ODFk3XcEpAGv1SApQDVYPjUKNFvEbQ0mAR.jpg" alt="Kimono fabric scraps from production" title="Kimono fabric scraps from production" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/04MP88GcyXzRd1ZrnSMdEIj4taB9f1ODFk3XcEpAGv1SApQDVYPjUKNFvEbQ0mAR.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>One of the biggest challenges in upcycling is the generation of scrap material during the production process. The way that we tackle this change is by taking leftover scraps from the initial manufacturing run in Japan and sending them to our facility in Thailand. Here, they are transformed into smaller items. This not only reduces waste to a bare minimum but also creates a circular supply chain, where materials are continuously repurposed rather than discarded.</p><figure id="figure-a5zrnhd3lm72me8px"><img id="a5zrnhd3lm72me8px" src="https://cdn.durable.co/blocks/16Fi7iyN6mbluECupMhqkPuRxN3tLew6uL6v7KxxOtFCgvt0V2wVtYyOefQlEn3d.jpg" alt="Upcycled kimono fabric used in a watch travel case" title="Upcycled kimono fabric used in a watch travel case" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 40%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="40%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/16Fi7iyN6mbluECupMhqkPuRxN3tLew6uL6v7KxxOtFCgvt0V2wVtYyOefQlEn3d.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 40%;"></figure><p>To further support the commercial part of this sustainable initiative, we leveraged the Japan-Thailand Economic Partnership Agreement (<a data-mce-href="https://www.mofa.go.jp/policy/economy/fta/thailand.html" href="https://www.mofa.go.jp/policy/economy/fta/thailand.html">JTEPA</a>), which enables duty-free trade of certain products between the two countries. This collaborative approach enhances both the economic and environmental value of the upcycled materials.</p><h3>The Path Ahead for Watch Accessories</h3><p>At <a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a>, we believe that the future of watch accessory manufacturing will not be defined by one material or method but by the industry’s collective ability to innovate responsibly. Local material with local manufacturing linked to Free Trade Agreements (FTAs) will drive both traditional leather and modern alternatives while paving the way for a greener, more sustainable future that is easier to commercialize in a meaningful way.</p>

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