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<p>We’re proud to announce the successful production of a new line of premium watch straps for <a data-mce-href="https://www.rsmwatchstrap.com/" href="https://www.rsmwatchstrap.com/">RSM</a>, crafted from exquisite Italian Epsom leather and brought to life through the trusted partnership with Adiantes.</p><p>This collection is a celebration of design precision, timeless elegance, and responsible manufacturing.</p><figure id="figure-pm5nwhbwslmax9r44w"><img id="pm5nwhbwslmax9r44w" src="https://cdn.durable.co/covers/11oYHBgTLP6OL3H81fABJkNOeA5vBLc65j99eVc2Bl1OUpydMWvfkLkWiKlNECRE.png" alt="Italian Epsom Leather Watch Strap in White on Omega Speedmaster" title="Italian Epsom Leather Watch Strap in White on Omega Speedmaster" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/11oYHBgTLP6OL3H81fABJkNOeA5vBLc65j99eVc2Bl1OUpydMWvfkLkWiKlNECRE.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Durability Meets Distinction</h2><p>Italian Epsom leather is renowned for its distinctive crosshatch grain, a texture that not only adds visual character but also reinforces the leather’s durability. Resistant to scratches, creases, and water stains, these straps are built for daily wear while maintaining a refined, clean look over time. The crisp colorways are striking yet versatile, pairing beautifully with both modern and vintage watch cases.</p><p>Each strap is fitted with a soft calf leather lining, gentle against the skin, and features RSM’s signature quick-release spring bars for seamless strap changes. Every detail, from edge paint to stitching, has been thoughtfully finished for long-term use, durability, and style.</p><figure id="figure-wowzow1nrpmax9p445"><img id="wowzow1nrpmax9p445" src="https://cdn.durable.co/covers/2x3EmmIp9FouYfCzQIJCYmGpxL5S0MjvlXcT0VCpuMe1YWiygyFU3vaJWtmvB4P1.png" alt="Italian Epsom Leather Watch Strap in Mustard color from Adiantes and RSM" title="Italian Epsom Leather Watch Strap in Mustard color from Adiantes and RSM" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 65%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="65%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/2x3EmmIp9FouYfCzQIJCYmGpxL5S0MjvlXcT0VCpuMe1YWiygyFU3vaJWtmvB4P1.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 65%;"></figure><h3>Crafted with Purpose: Our Partnership with RSM</h3><p>We’re proud to partner with RSM on the launch of their new Italian Epsom leather watch straps, a collaboration that reflects our shared values of quality, transparency, and responsible production.</p><p>At <a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a>, we bring decades of experience in crafting small leather goods and accessories, and we believe that great products start with great people. Every strap in this collection has been produced in our own facilities in Thailand, where we prioritize fair labor practices, ethical sourcing, and skilled craftsmanship.</p><p>As a committed member of the <a data-mce-href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability" href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability">UN Global Compact</a>, we go beyond paying living wages; we focus on long-term financial stability for our team, year-round employment, and a safe, supportive work environment. This stability allows our craftspeople to grow, refine their skills, and take genuine pride in what they create.</p><p>Partnering with brands like <a data-mce-href="https://www.instagram.com/rsmwatchstrap/" href="https://www.instagram.com/rsmwatchstrap/">RSM </a>gives us the opportunity to produce beautiful, functional products while continuing to build a manufacturing model rooted in sustainability and dignity for everyone involved.</p><figure id="figure-99z7xsc9gcmax9pxsg"><img id="99z7xsc9gcmax9pxsg" src="https://cdn.durable.co/covers/36tKcbyA909a8dIqRG0Mljr0IUr67g7X1qgR5tkNZvZcc4uXTHyV71cCwwNr7qAY.png" alt="Italian Epsom Leather Watch Strap in Navy on Tudor Watch From Adiantes and RSM" title="Italian Epsom Leather Watch Strap in Navy on Tudor Watch From Adiantes and RSM" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/36tKcbyA909a8dIqRG0Mljr0IUr67g7X1qgR5tkNZvZcc4uXTHyV71cCwwNr7qAY.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Design-Led. Responsibly Made. Globally Loved.</h3><p>This launch marks more than just a new product; it’s a reflection of what’s possible when quality design meets ethical production. We believe in timeless design, built to last, and made with care for the people behind it.</p><p>Whether you're a long-time collector or just starting your journey into watches, this Italian Epsom leather strap is designed to elevate your experience. with integrity at every step.</p><p>Discover the new collection now at <a data-mce-href="https://www.rsmwatchstrap.com/products/italian-epsom-leather-watch-strap-white" href="https://www.rsmwatchstrap.com/products/italian-epsom-leather-watch-strap-white">RSM Watch Straps</a> and learn more about our shared commitment to craftsmanship and care at <a data-mce-href="https://adiantes.com" href="https://adiantes.com">adiantes.com</a>.</p><figure id="figure-g5uze46yywmax9qgof"><img id="g5uze46yywmax9qgof" src="https://cdn.durable.co/covers/alyrvisfOjwTYlRjx3b6if8AtsiIZmyvKZCn4I3MDc1FEDpINJMQu61nsNbOvcwP.png" alt="Italian Epsom Leather Watch Strap in Orange, White, and Navy from RSM" title="Italian Epsom Leather Watch Strap in Orange, White, and Navy from RSM" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/alyrvisfOjwTYlRjx3b6if8AtsiIZmyvKZCn4I3MDc1FEDpINJMQu61nsNbOvcwP.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

New Epsom Leather Watch Straps with RSM

<p>At <a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a>, we’ve always believed that ethical production isn’t just the right thing to do; it’s also a smart and sustainable way to build a business. Our commitment to fair treatment of workers goes beyond words. It’s embedded in how we operate, how we grow, and how we deliver value to our clients.</p><p>We're proud to be featured in the <a data-mce-href="https://unglobalcompact.org/academy/case-library" href="https://unglobalcompact.org/academy/case-library">United Nations Global Compact Academy Case Library</a> for our approach to paying living wages, not just minimum wages, to all employees at our production facility in Thailand. Our guiding principle is simple: when we invest in people, everyone wins.</p><figure id="figure-15mcyqf1fbma624ujt"><img id="15mcyqf1fbma624ujt" src="https://cdn.durable.co/blocks/135TRiAUqAcDlufpba3LLge6Cvc6QCIVFYJN0S9jaFUMM6LloGdSqynvAMUQUH3P.jpg" alt="Adiantes production facility in Thailand producing phone cases" title="Adiantes production facility in Thailand producing phone cases" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/135TRiAUqAcDlufpba3LLge6Cvc6QCIVFYJN0S9jaFUMM6LloGdSqynvAMUQUH3P.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"></figure><h2>What We’re Doing Differently</h2><p>In the case study, the UN Global Compact highlights how Adiantes ensures living wages for 100% of its workforce. This goes far beyond Thailand’s national minimum wage. We assessed the actual cost of living, including housing, food, transport, healthcare, and savings, and set wages accordingly.</p><h3>Key Takeaway:</h3><p>✅ Workers earn above Thailand’s minimum wage, depending on job role and experience.</p><p>✅ Every full-time employee receives health insurance, paid leave, and structured career development opportunities.</p><p>✅ We’ve moved away from dependency on short-term and seasonal workers by building stable, year-round production volumes.</p><p>✅ We actively work with clients to forecast production together, ensuring stable employment and smoother operations.</p><h3>Why This Matters</h3><p>Paying living wages isn’t charity; it’s smart business. Since implementing these changes:</p><p>✅ 64% of our team members have been with us for over 10 years, reflecting deep employee loyalty and long-term engagement.</p><p>✅ Average wages increased by 6% in 2022, 5.5% in 2023, and 5.8% in 2024, consistently outpacing inflation and reinforcing our commitment to fair compensation.</p><p>✅ 44% of our long-term employees are part of an aging workforce, highlighting our dedication to stable, long-term employment across all life stages.</p><p>And perhaps most importantly, our employees feel secure, respected, and motivated. As the global conversation around ethical sourcing and sustainability continues to grow, we believe more brands will demand partners who prioritize people and planet alongside products.</p><figure id="figure-idmixde1lima626c02"><img id="idmixde1lima626c02" src="https://cdn.durable.co/blocks/e0sBUWBvlOLqPAcJKPcr2sXvhchK47AGGfY5PovwRfqP2SSVKJHHm606qOvtc8sO.jpg" alt="Adiantes production staff working in the production line" title="Adiantes production staff working in the production line" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 30%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/e0sBUWBvlOLqPAcJKPcr2sXvhchK47AGGfY5PovwRfqP2SSVKJHHm606qOvtc8sO.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 30%;"></figure><p>At Adiantes, we’re not just making leather and textile goods; we’re building a better system. Whether you're a brand, buyer, or business looking for a responsible manufacturing partner, we invite you to learn more about our approach:</p><p><a data-mce-href="https://unglobalcompact.org/academy/case-library/how-paying-living-wages-tackles-inequality-and-boosts-business-adiantes" href="https://unglobalcompact.org/academy/case-library/how-paying-living-wages-tackles-inequality-and-boosts-business-adiantes"><strong>Explore the UN case study on our living wage model.</strong></a></p><p><a data-mce-href="https://drive.google.com/file/d/1RmbYqsgv4K4ktSNB7lBjYd3e5h-fjlzY/view" href="https://drive.google.com/file/d/1RmbYqsgv4K4ktSNB7lBjYd3e5h-fjlzY/view"><strong>Download our Living Wage PDF summary.</strong></a></p><p>Let’s raise the standard—together.</p>

Living Wages Fight Inequality & Boost Business

<h2>At Adiantes, we’ve always believed that true sustainability starts with people</h2><p>From our production facilities in Thailand, we produce high-quality fashion and leather goods for clients around the world. But behind every product is a deeper purpose: to create long-term financial security and stability for our employees, not just short-term gains.</p><p>The fashion and leather goods industry often relies on temporary or agency labor to respond to seasonal demand spikes. While this might make sense for short-term cost efficiencies, it creates long-term instability for workers. Many are left without predictable incomes, job security, or the ability to plan for their futures. We’re taking a different path.</p><figure id="figure-4escucvv5tm97twrwc"><img id="4escucvv5tm97twrwc" src="https://cdn.durable.co/blocks/fT2c18OFztIvK732WEtdGykyz9AfpZP8x76KQI0otIWdBZ8WCXV0jUUcdXUJ8Etx.jpg" alt="Factory team members in Adiantes manufacturing in Thailand" title="Factory team members in Adiantes manufacturing in Thailand" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/fT2c18OFztIvK732WEtdGykyz9AfpZP8x76KQI0otIWdBZ8WCXV0jUUcdXUJ8Etx.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 0%;"></figure><h3>What We're Doing Differently</h3><ul><li><strong>Fair Wages and Long-Term Security</strong><ul><li>Our employees receive more than fair pay — we also work with them to ensure they have long-term financial security through consistent employment and support.<br><br></li></ul></li><li><strong>Stable Year-Round Employment</strong><ul><li>Through accurate forecasting and deep alignment with our clients, we’re able to maintain consistent production schedules that allow us to retain our team throughout the year.<br><br></li></ul></li><li><strong>Transparency at the Core</strong><ul><li>We involve our clients in our planning and production processes to ensure visibility and accountability at every step. This shared responsibility helps us uphold fair and stable working conditions.<br><br></li></ul></li></ul><p>We’re honored to have our approach highlighted by the UN Global Compact as an example of responsible business in action. But this is just the beginning. By working closely with our clients and partners, we aim to show that it’s possible to produce beautiful, high-quality goods without compromising people or principles.</p><figure id="figure-jpcctwl5tkm97u0m3d"><img id="jpcctwl5tkm97u0m3d" src="https://cdn.durable.co/blocks/e0sBUWBvlOLqPAcJKPcr2sXvhchK47AGGfY5PovwRfqP2SSVKJHHm606qOvtc8sO.jpg" alt="Factory staff in Adiantes manufacturing in Thailand" title="Factory staff in Adiantes manufacturing in Thailand" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 40% 25%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="40%" data-positiony="25%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/e0sBUWBvlOLqPAcJKPcr2sXvhchK47AGGfY5PovwRfqP2SSVKJHHm606qOvtc8sO.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 40% 25%;"></figure><h3>Read the Full Feature Impact Story</h3><p>We invite you to learn more about our journey, our values, and how we’re creating impact: <a href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability" data-mce-href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability">https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability</a></p><p>👉 Read the full story on <a data-mce-href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability" href="https://unglobalcompact.org/take-action/impact/thai_fashion_and_leather_goods_producer_aims_to_provide_financial_stability">UN Global Compact</a></p>

Building Stability through Ethical Production

<p>At <a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a>, material innovation is at the heart of everything we do. Our latest development with <a data-mce-href="https://www.rsmwatchstrap.com/" href="https://www.rsmwatchstrap.com/">RSM Watch Straps</a> is a testament to how research, development, and craftsmanship can transform an intricate, delicate material into a durable and refined watch strap.</p><p>The journey began with a unique silk fabric, woven in the UK by an artisan silk weaver. While silk is known for its luxurious texture and visual depth, turning it into a functional watch strap requires extensive R&amp;D. The challenge was not only to preserve the elegance of the material but also to reinforce it, ensuring it could withstand daily wear while maintaining flexibility and comfort. Through meticulous testing and refinement, we developed a multi-layer construction that enhances both strength and longevity without compromising the aesthetic integrity of the woven silk.</p><figure id="figure-9xtaa22ps7m8ib4dao"><img id="9xtaa22ps7m8ib4dao" src="https://cdn.durable.co/blocks/32dT0jcyb3oGCuzG3iksxFWZe922Ad1Zp3QmhlXbvdPjU7RLmD6bNYuNX5hDCD8G.jpg" alt="silk weaving manufacturing" title="silk weaving manufacturing" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/32dT0jcyb3oGCuzG3iksxFWZe922Ad1Zp3QmhlXbvdPjU7RLmD6bNYuNX5hDCD8G.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>To complement this innovation, we lined the strap with Zermatt leather, a material renowned for its softness, water resistance, and hypoallergenic properties. This combination of traditional craftsmanship and modern engineering results in a watch strap that is as comfortable as it is striking. Every detail, from reinforced stitching to precision edge finishing, was carefully considered to create a truly bespoke piece that balances durability with sophistication.</p><p>This project represents more than just a new strap, it is the result of continuous exploration into new materials and techniques. By pushing the boundaries of what is possible, we are redefining how traditional fabrics can be integrated into high-end watch accessories. Through our partnership with <a data-mce-href="https://www.instagram.com/rsmwatchstrap/" href="https://www.instagram.com/rsmwatchstrap/">RSM Watch Straps</a>, we have created something that is not just visually unique but built to stand the test of time.</p><figure id="figure-s8r67q9xxm8ib4zbs"><img id="s8r67q9xxm8ib4zbs" src="https://cdn.durable.co/blocks/11FwJT5XYyI1r8n8PJETcqdbqpU1EXE3MyslKlvsYcfS5jj6TdGynuLDzbrjATAt.jpg" alt="silk weaving to become watch straps" title="silk weaving to become watch straps" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/11FwJT5XYyI1r8n8PJETcqdbqpU1EXE3MyslKlvsYcfS5jj6TdGynuLDzbrjATAt.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><p>The straps are now in their final development stages and are planned for a global launch in early Q2, bringing our innovative approach to watch accessories to a wider audience.</p>

Adiantes x RSM: Innovative Watch Straps

<p><a data-mce-href="https://www.linkedin.com/company/adiantes/" href="https://www.linkedin.com/company/adiantes/">Adiantes</a> extends its heartfelt congratulations to <a data-mce-href="https://kimonoreborntokyo.com/" href="https://kimonoreborntokyo.com/">Kimono Reborn Tokyo</a> and its subsidiary brands (<a data-mce-href="https://tokyokimonoshoes.com/" href="https://tokyokimonoshoes.com/">Tokyo Kimono Shoes</a> and Kimono Reborn Universe) on the successful launch of their third store in Japan. The new store, located in <a data-mce-href="https://www.narita-airport.jp/en/shop/shop-search/t2mn04_kimonoreborntokyo/" href="https://www.narita-airport.jp/en/shop/shop-search/t2mn04_kimonoreborntokyo/" data-mce-selected="inline-boundary">Narita Airport, Terminal 2</a>, is a significant milestone, providing an ideal setting to showcase the brand’s unique fusion of heritage, sustainability, and innovation to a global audience.</p><figure id="figure-38fzhjys3gm7r7ui7l" class=""><img id="38fzhjys3gm7r7ui7l" src="https://cdn.durable.co/blocks/30vVY5AkIW1dqsHTUwlmhdzaJH2F7EC9REVDGjZSMVSXJDR3GRTQjxrmzhWtwj3B.jpg" alt="Kimono Reborn Tokyo Narita Airport Store Terminal 2" title="Kimono Reborn Tokyo Narita Airport Store Terminal 2" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30vVY5AkIW1dqsHTUwlmhdzaJH2F7EC9REVDGjZSMVSXJDR3GRTQjxrmzhWtwj3B.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"></figure><h2>About Kimono Reborn Tokyo</h2><p>Kimono Reborn Tokyo is a visionary brand dedicated to repurposing traditional Japanese kimono fabric into modern, functional products. By sourcing authentic vintage kimono textiles, materials that would otherwise be discarded, the brand ensures that these exquisite fabrics find new life in products such as shoes, totes, backpacks, and apparel. Their commitment to a circular economy and sustainable craftsmanship allows them to preserve the cultural significance of kimonos while reducing textile waste.</p><p>Through its innovative approach, Kimono Reborn Tokyo blends Japanese heritage with contemporary design, ensuring that every piece tells a story of tradition, renewal, and sustainability. Their work not only honors the past but also pioneers a more environmentally responsible future for fashion and accessories.</p><figure id="figure-nftdkawd7nm7r7um58"><img id="nftdkawd7nm7r7um58" src="https://cdn.durable.co/blocks/20CbzLkHunOwDreTnJtdeUVvRpdKK6cfnFvNJVDDFspTByMkVklRaUWdrwHmXXBC.jpg" alt="Kimono Reborn Tokyo Narita Aiport Store Product showcase" title="Kimono Reborn Tokyo Narita Aiport Store Product showcase" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/20CbzLkHunOwDreTnJtdeUVvRpdKK6cfnFvNJVDDFspTByMkVklRaUWdrwHmXXBC.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>A Perfect Location to Share Kimono Reborn Tokyo’s Mission</h3><p>As a brand committed to repurposing traditional kimono fabric into contemporary products, Kimono Reborn Tokyo continues to redefine sustainable fashion. The Narita Airport store offers international travelers a glimpse into Japan’s rich textile heritage, transformed into functional and stylish accessories. This expansion not only reinforces the brand’s presence but also highlights its dedication to driving a circular economy and reducing textile waste.</p><figure id="figure-r2fl8ajlqem7r7xs04"><img id="r2fl8ajlqem7r7xs04" src="https://cdn.durable.co/blocks/38NdzH1W9iK9wpbpjAjqoG4iePrmfpt3ly1ttcTv0vtBM3YN8juI5TOpqxD3cR0S.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/38NdzH1W9iK9wpbpjAjqoG4iePrmfpt3ly1ttcTv0vtBM3YN8juI5TOpqxD3cR0S.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"></figure><h3>Adiantes is Honored to Be Part of This Journey</h3><p>As a proud production partner, Adiantes is honored to collaborate with Kimono Reborn Tokyo in bringing their upcycled kimono fabric products to life. Our shared commitment to sustainability, material innovation, and responsible production has been instrumental in developing unique and high-quality products for this growing brand.</p><p>Adiantes is excited to continue working closely with Kimono Reborn Tokyo, supporting their expansion and developing innovative retail solutions that further their sustainability mission. We deeply appreciate the trust and collaboration that has shaped this partnership and look forward to many more milestones together.</p><p>Here’s to the success of Kimono Reborn Tokyo’s new store at Narita Airport and to a future of sustainable innovation!</p><figure id="figure-sotqsv55plm7r7z5az"><img id="sotqsv55plm7r7z5az" src="https://cdn.durable.co/blocks/cNMAe4bAudBBkgeQgUnDfuHiC1VsrEaPt5MTGR8DmRUbVfK50HVOcjG34xeOw7Sb.jpg" alt="Kimono Reborn Tokyo Narita Airport Store in Terminal 2" title="Kimono Reborn Tokyo Narita Airport Store in Terminal 2" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/cNMAe4bAudBBkgeQgUnDfuHiC1VsrEaPt5MTGR8DmRUbVfK50HVOcjG34xeOw7Sb.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 50%;"></figure><figure id="figure-qgpwomkpvdm7r7utmy" class=""><img id="qgpwomkpvdm7r7utmy" src="https://cdn.durable.co/blocks/eVnUzjYrmfPSGK7VfSEWcuGDs97fGQtQL5m4B0IlHFRagZq9lZgD0xd3Xtf9Vzwl.jpg" alt="Sho san founder of Kimono Reborn Tokyo and Tintin from Adiantes" title="Sho san founder of Kimono Reborn Tokyo and Tintin from Adiantes" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eVnUzjYrmfPSGK7VfSEWcuGDs97fGQtQL5m4B0IlHFRagZq9lZgD0xd3Xtf9Vzwl.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Congrats Kimono Reborn Tokyo on Narita Store

<p>In the previous article we briefly touched upon “catalog” production—and the implications that it might have on brand identity and also on working standards. I think that most brands, regardless of size, want to offer a product, including its auxiliary parts, that has a clear brand identity. In the case of micro brands, there is a financial limitation on how “custom” you can make something. It’s similar with the concept of sustainability. It’s easy to promote, but harder to follow through, as we have seen with brands being exposed in Europe for workers and wage-related issues. From a financial point of view, how can brands commercialize sustainability?&nbsp;</p><p>Although at a slow pace, we have seen that post-COVID, the watch industry will continue to move beyond catalog-based offerings to embrace customization and strategic partnerships that are visible and transparent for the end consumer. For manufacturers like us, this shift requires a different approach that can accommodate bespoke production, ethical practices, and long-term collaboration at multiple volume levels.</p><p>Read Part I of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw" href="https://timeworld.app/share.php?type=article&amp;a=dFTmAg0muTDcpr9Rszsw">Timeworld</a><br>Read Part II of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF" href="https://timeworld.app/share.php?type=article&amp;a=H6IVVRu8FREOBnuhYbrF">Timeworld</a><br>Read Part III of the article series here: <a data-mce-href="https://timeworld.app/share.php?type=article&amp;a=YrppCAzuEHDcOhIQuMta" href="https://timeworld.app/share.php?type=article&amp;a=YrppCAzuEHDcOhIQuMta">Timeworld</a></p><h2>The Challenges of Customization</h2><p>In many of the discussions we have with brands or accessory sellers, it often starts with questions about MOQ, often without a final product in mind. While these are important topics, I often ask questions about the “end game.”. What’s the purpose of the product? What’s the identity of the brand? What do we want to achieve with it?</p><p>Volumes and MOQs are still important in order to accommodate brands on different stages of their journey. But rather than prioritizing a standard MOQ, we would rather collaborate with clients to build scalable production solutions that allow smaller brands to access a certain level of customized manufacturing and grow long term. This further promotes stability in production schedules and supports the livelihoods of its workforce.</p><p>Moreover, how do we go away from “catalogue”-based production? Customization does allow brands to develop products that more easily match their identity, but it is not without its own set of challenges. For example, watch straps are a product that can very easily grow your SKU count exponentially. 3 lengths, 3 lug widths, and 3 colors, plus adding fabric and leather, and already we can generate 54 different combinations. A custom design for each customer is not viable in terms of developing tooling for production.</p><p>What our industry is developing more in-depth is a semi-standardized “catalogue.”. Where the core frame of a product is not only developed but has tooling that can be shared and still has enough flexibility in design to be differentiated on the market. For this concept to work, the relationship between brand and manufacturing needs to transition from a transactional-based relationship to a strategic partnership.&nbsp;</p><figure id="figure-1121vlgshm7ibyn7e"><img id="1121vlgshm7ibyn7e" src="https://cdn.durable.co/blocks/2W6fqoShRTvQBJ8rzgnxn1JGH5cs7sUoWNV812a3PE5iANmPJap3SweNypsjHNZh.jpg" alt="Monchard watch travel case manufactured by Adiantes" title="Monchard watch travel case manufactured by Adiantes" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2W6fqoShRTvQBJ8rzgnxn1JGH5cs7sUoWNV812a3PE5iANmPJap3SweNypsjHNZh.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>The Rise of Strategic Partnerships</h3><p>As the industry evolves, I think we will see brands that are seeking more collaborative relationships with manufacturers. Traditional transactional models are giving way to partnerships built on mutual innovation and shared values. For manufacturers like ourselves, this means going beyond simply producing goods and becoming a partner in solving design, technical, and sustainability challenges.</p><p>In the first article we talked about local product and local material sourcing. With strategic partnerships, material innovation and localized development are key. Taking leather as an example, we have jointly developed with key local tanneries certain types of leather that not only match the requirements of watch accessories but also are able to take into account multiple different volume levels and customers. Both semi-standardized designs and material innovations are supporting the opportunity to offer customization for clients in different points in their watchmaking journey.&nbsp;</p><figure id="figure-vxx5f8ddwrm7ibzdfs"><img id="vxx5f8ddwrm7ibzdfs" src="https://cdn.durable.co/blocks/19Idkx3Ox83AsbyO2opf7EA829MZdWsBdyzPRqk4xZln4NiaIe8SpyNijDfsdlv1.jpg" alt="Adiantes prototype for a watch retail packaging" title="Adiantes prototype for a watch retail packaging" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: 50% 95%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="95%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19Idkx3Ox83AsbyO2opf7EA829MZdWsBdyzPRqk4xZln4NiaIe8SpyNijDfsdlv1.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 95%;"></figure><h3>Shifting Trends in the Watch Accessory Market</h3><p>Consumer expectations are changing rapidly, reshaping the priorities of the industry. Transparency is becoming a key differentiator, as customers increasingly demand insights into a product’s supply chain, from the materials used to the labor practices behind its creation. Sustainability has moved from being a desirable feature to a baseline expectation, and brands and manufacturers that embrace these practices in their operations are positioned to stand out.</p><p>The rise of microbrands has also contributed to this manufacturing shift. These smaller players are generally more agile when it comes to decisions and push the development times faster, resulting in a more efficient go-to-market strategy.</p>

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